It doesn’t matter if your company is big or small, for a bootstrapped start-up or a Fortune 500 firm — you need SEO to maximize the profitability of your e-commerce website’s.
Once upon a time, a magician gives the little boy three magic beans, but his angry mother throws them out of the window. Overnight, a giant beanstalk springs up, to help Jack climb to a kingdom in the sky — from where he makes a fortune.
Search Engine Optimization (SEO) is like the three magic beans for your e-commerce website. It will make you a fortune, too.
SEO For Your E-Commerce Site Is No Longer Optional. It is a crucial part of the success of an e-commerce site. Following some reasons-
Reason #1: SEO Is Helping Customers to Find You
Having an e-commerce website without SEO is leaving cash on the table and plenty of it.
The way technology has evolved over the years has transformed the way consumers purchase products. Search is now an integral part of the decision-making process. More than 89 percent of consumers use search engines to inform their purchase decisions.
So, ignoring SEO means you’re taking the risk of not being visible during your customers’ buying journey. When you aren’t visible on search results, then only fewer customers know about you. For this reason, you sell less, and your growth slows down. At the same time, your competitors will increase their sales and profits by using SEO and you’re letting them grow stronger. That opportunity is just waiting there for you to grab with a superior SEO strategy.
Reason #2: SEO Is a Cost-Effective Way to Grow Your Website
More successful clients allocate most of their time and resources to those activities that are essential for meeting their goals and cut down on areas with lesser potential or impact. When the fundamentals of your sales and marketing strategy involve correct analysis of your situation, market and competition, and your plan is customized to your resources and strengths, then your efforts will be more cost-effective.
In highly competitive industries and niches, paying for website traffic can run to many dollars per click or maybe you’re forced to buy costly banner ads. With the help of effective SEO, you are less dependent on this traffic. Of course, you can still buy ads but if finances are tough, SEO can be a lifesaver that keeps sales and profit flowing.
Unlike paid search traffic, the traffic from organic search is “free”. There is no cost per click, no cost per conversion, no cost per impression. No doubt that SEO has always been so popular. Moreover, you can attract quality traffic in large volumes without paying for it directly.
Integrating SEO with other marketing activities has a double benefit: it increases the effectiveness of these marketing activities while also improving your organic search visibility. This will save your time and money and brings down your cost per conversion. You will be able to achieve more by spending less.
Reason #3: SEO’s Effects Are Long-Lasting, Making It A Great Investment
Search engine optimization delivers results that are targeted, cost-effective, measurable and long-lasting.
With paid advertising, when you stop paying, the traffic drops. But SEO just keeps going and going, working night and day.
The long-term effects of a strong SEO program are clear. Unlike most forms of marketing, where you start with a clean schedule every year, SEO builds upon itself to grow stronger over time. You can cover up what you did last year and keep growing, until you own your niche and dominate your market.
Most of the time you can even take a break or focus on other things for a few weeks or months and return to find your SEO just as effective as before (or close to it). Unlike paid advertising, the stream of customers and sales won’t stop the moment when you put the brakes on.