Despite of being living in the digital age, every day we face many challenges for e-commerce sites. Now Competition is strong with millions of shopping options. It’s not like that to stroll in the mall. As well, by the help of Google, people can check prices quickly, compare your products with your competitors, and decide what to buy before they even reach your site.
By Way Of a vast digital landscape growing every day, here are 14 digital marketing strategies that help you to capture your targeted share of the $2.8 trillion annual online sales.
1) Boost Product Visualization
Consumers have come to expect that they can access to just about any kind of information at any time. Not only that, but also, they’ve become very visual. By using exceptional product visualization, you can show off your products quickly and effortlessly so that your consumers can look at the details without necessarily having to read about them.
Leverage tools allow people to zoom in, spin your product for a 360° view, and add roll-over, pop-up info tools. Use 3D technology to increase engagement and enhance the shopping experience. According to Fourth Source, sales will increase by 25% to 30% when using 3D over flat imaging.
2) Add Video in Product Page
While all products are not required video, if you’ve got something to show off, show it in action. HubSpot reported that 81% of consumers believe that video provides confidence in making purchases. If you can show how well your product slices and cut up, people will easily understand what it does and why they need it.
3) Leverage Artificial Intelligence (AI)
Artificial intelligence is changing customer service, digital marketing, and the future. It can make a significant impact on your e-commerce sales. It has the ability to collect information and use it accurately to predict how a customer will react based on his past behavior. There are some measurable metrics such as conversion rates, bounce rates, and engagement rates that provide valuable insight into the effectiveness of your site and how people use it. You can collect data to provide the clues that you need to improve your site and encourage conversions and loyalty of customers. You may also use AI to improve your back-end logistics for a satisfying customer experience from purchase to delivery.
4) Advanced Product Filtering
If you offer more product the you need more advanced product filtering. People have no time to search your site based on a complicated inventory plan that doesn’t make sense to them. Instead of it, you have to provide them with the tools to shop on their terms and find what they need quickly.
Considering that around 42% of major e-commerce sites are not using advanced filtering, you could gain by having the considerate site that enables customers to find what they need effortlessly. The more attributes you offer, the more easier it is to shop.
5) Automate with Chatbots
Chatbots may be the first viewpoint of contact that can make or break your customer experience. Being available to answer questions now, it makes so much easier to shop. You can resolve problems instantly by allowing them to make their way to the shopping cart.
This make it easy to converse with customers in a very human manner and, in return, offer a personalized experience that can significantly influence purchases.
Chatbots are not only just excellent customer service reps but can also make great salespeople. They can provide up-selling options on the spot while letting customers know when a discount or deal is available.
6) Flexible Delivery Time
A great way to increase cart abandonment is to reduce delivery options. Around Forty-five percent of online customers have abandoned their carts when they find out that the delivery options don’t suit their needs.
People want that their product will arrive quickly. At the same time, they might also want to know that if they don’t need their order now, then they can pay less for delivery if they choose.
That doesn’t mean that you have to jump on the buzz delivery movement. It just means that you need to consider the ways you can make speed and efficiency your number one priority while keeping the price in mind.
7) Reduce Cart Abandonment
Cart abandonment is most likely to occur when a customer gets to check out and finds the delivery options do not suit their needs. Most of the time this is directly related to additional fees such as shipping. Besides on that, overly complicated checkout processes, needing to set up an account, and poor website performance such as slow loading and crashes are other reasons for abandonment.
8) Leverage Wish Lists
Obtaining a wish list on your site provides you a gold mine of information. You can leverage those wish lists by sending personalized emails to your customers that encourage them to buy your products. Moreover, Emails can include sales notices, clearance warnings, or low inventory counts to create a sense of urgency.
9) Encourage User-Generated Content (UGC)
A happy customer is always better than to sell a product. UGC provides hands-on experience from past customers behaviour who are living in and using your products. According to Salesforce, Fifty-four percent of total customers are more likely to trust a fellow consumer rather than your own marketing,
The two easiest ways to leverage UGC is-
- Using hashtags on all of your social media
- Providing an easy way for customers to post reviews
10) Mobile Friendly Site
Maximum customers can make an online purchase by using their phones. So it is important for your website to be mobile-friendly.
Some nice-to-haves would include:
- A shopping cart that scrolls with the customer, so that they don’t have to scroll up to find it
- Add-to-cart buttons that are easy to find and make sure customers can instantly add items to their cart
According to Adweek, Google found that more than 73% of consumers will leave an unfriendly mobile site to use a site designed for mobile use.
That does not mean that you need to develop an app for your e-commerce site, but being aware of how customers shop will help you to provide the visuals they need to make purchases easier.
Anticipating the needs of customers can create value. With the availability of AI can make everything simpler. Personalization is key to the success of your business.
By understanding your customers accurately, you can more reliably predict what they want, and where they are, what they like or dislike, what they prefer. All of this information makes their shopping experience easier.
A big part of personalization should include local approaches which make people feel at home. This is also a strategy to improve delivery based on the location of your customers and their proximity to your warehouses.
Personalization and localization can also help to leverage the seasons. You can display customers in the south one set of items and those in the colder north something more suited to their current climate.
12) Use Re-targeting
Re-targeting is crucial to the success of any kind of e-commerce site. It allows to follow customers while they are online and to keep them aware of your products and services. When they visit your site, your ads can show them what they are missing with a quick link back to where they can complete their orders.
13) Improve Checkout
Unwieldy checkouts slow down purchases and lead to frustration. By making your check out simple, you will reduce cart abandonment by making transaction simpler for your customers.
If you can do it on one page, then that’s better for your customers’ shopping experience! If a single page is not possible, then at least make it easier for your customers to take a step back if they change their mind or make a mistake.
14) Encourage Social Purchases
Last, but not the least, use social channels to encourage your customers to purchase. Instead of trying to force people to go to your site, let them purchase your products directly from their feeds. Even this option is available on Facebook and Instagram.
E-commerce marketing strategies are crucial to generate more traffic to your site and encourage customers to purchases. These magical 14 strategies will help you up your game and get more of that mysterious market share.